About Me

OLYMPUS DIGITAL CAMERAMy name is Dr Zuleyka Zevallos. I am an Australian researcher of Latin American background. I hold a PhD in Sociology. I currently run Social Science Insights, a research and social media consultancy. I am also an Adjunct Research Fellow with the Swinburne Institute for Social Research, Democracy and Justice Flagship (this means that I am not employed by SISR, but I occasionally publish under this affiliation). 

I previously worked as an academic and then as an applied sociologist within the Australian Public Service. Later I worked as an independent research contractor.

I specialise in analysing issues of culture, discrimination, gender and sexuality, religion, social media, social marketing, intercultural communication, national security and counter-terrorism, as well as environmental health and safety. I advocate for the recognition of applied sociologists and I support the career planning of sociology graduates via my not-for-profit Sociology at Work. I am part of a multidisciplinary team of moderators running Science on Google+, a community supporting public science outreach for over 270,000 members.  I run our Twitter and I curate the Social Science stream. I am one of the managers for STEM Women, a not for profit group supporting women’s careers in Science, Technology, Engineering and Mathematics. We have 70,000 members. I write our Twitter, I make our graphics, run our website, I co-present on our YouTube series, and I co-author our blog.

You can read more about me and my work on my personal website.

What in the World is an Applied Sociologist?

Sociology is the study of culture and its impact upon social membership in different societies. Applied sociologists are researchers and activists who work exclusively outside universities, such as in community service, government and private industry. Specifically, we answer the specialised questions posed by our clients. This includes helping organisations understand the impact of culture and society in different spheres of life, such as on the economy, in politics, within families, on religious practices, and so on. Applied sociologists work in a variety of jobs, such as policy advisors, community workers and consultants. You can learn more about applied sociology onSociology at Work, a not-for-profit international network I founded in 2009.

The first wisdom of  sociology is this: Things are not  what they seem. -Peter Berger.

The first wisdom of sociology is this: Things are not what they seem. -Peter Berger.

Why ‘The Other Sociologist’?

The title of my blog refers to the theme of difference, or Otherness, that has dominated most of my life. This blog will chronicle my experiences of Otherness, both from my personal and professional life. I will also analyse themes of Otherness related to media, public affairs and world events that capture my sociological imagination.

There are a number of sociology blogs already out there, but few of these offer an Australian perspective. This blog will feature sociological commentary about current news stories from Australia, Other social issues that I find interesting, and Other ‘stuff’ that I am reading, watching, consuming or thinking through. I will also share stories about the texts and ideas that have influenced my development as an applied sociologist.


This is my personal blog; as such, my posts reflect my subjective opinions. The contents of my blog do not in any way represent the organisational views of my previous or future employers, nor do they reflect upon any of the professional and research organisations to which I am affiliated. Comments about products, services and organisations as well as the links I share do not reflect commercial endorsement.

2 thoughts on “About Me

  1. HELLO, This is the first time I have seen your blog but am impressed. I am working with a group of Ashaninkas in Peru, centered in the Junin area, Satipo region, community of Cheni on Rio Tambo. I came across you by entering Ashaninka. I would like to establish communication with you. I am retired university professor of 35 years
    you will see my memoir published in 2010 on amzon.com


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