About Me

OLYMPUS DIGITAL CAMERAMy name is Dr Zuleyka Zevallos. I am an Australian researcher of Latin American background. I hold a PhD in Sociology. I currently run Social Science Insights, a research and social media consultancy. I am also an Adjunct Research Fellow with Swinburne University

I previously worked as an academic before becoming as an applied sociologist within the Australian Public Service. Later I worked as a research contractor for state government, small business and not-for-profits.

I specialise in issues of diversity, social media, political analysis, as well as environmental health and safety. I work with several not-for-profit groups, including Sociology at Work, which I founded in 2009.

You can read more about me and my work on my personal website.

Please get in touch via Social Science Insights if you’d like to hire me work with you or your organisation. I provide social science research, corporate consultancy, social media management, training, freelance writing, and related services.

The first wisdom of sociology is this: Things are not  what they seem. -Peter Berger

The first wisdom of sociology is this: Things are not what they seem. -Peter Berger

About My Blog

My writing is informed by my professional practice and knowledge as a sociologist. I present research, data and informed commentary based on my cumulative experience as a sociology researcher, lecturer, policy analyst and consultant.

My aim for this blog is to share my knowledge and experience, and hopefully help others to better understand issues of equity, diversity, inclusion and social justice.

I am also motivated to make sociology more accessible by sharing my writing with the public. (Copyright statement below.)

Feel free to ask questions or share your thoughts on my posts. I welcome polite and respectful discussion of social differences. Off-topic and abusive comments are deleted (see my commenting policy). Sorry but I can’t help with assignments. Enjoy my blog! :)

What is an Applied Sociologist?

Sociology is the study of society, particularly the impact of culture and institutions on identities, behaviour, group membership and life outcomes. Institutions includes all major areas of socialisation and power, including the law, economy, media, family, religion and so on. Applied sociologists are researchers and activists who work exclusively outside universities, such as in community service, government and private industry. We answer questions posed by our clients. This includes helping clients understand the impact of socio-economic factors on individuals, interpersonal relations, group dynamics and the functioning of organisations. Applied sociologists work in a variety of jobs, such as policy advisors, community workers and consultants. Learn more about applied sociology on Sociology at Work.

Why ‘The Other Sociologist’?

The title of my blog refers to the theme of difference, or Otherness, that has dominated most of my personal and professional life. I analyse themes of social exclusion and social justice related to race, gender, sexuality, education, media, politics and world events. I also write about how to improve public education and science.

What is Intersectional Feminism?

My blog features sociological commentary from an Australian perspective, written from an intersectional feminist point of view. Intersectionality is the analysis of multiple experiences of disadvantage, such as how racism, sexism, homophobia and other forms of discrimination intersect for minorities. For example, the needs and experiences for women of colour from working class backgrounds are very different from the opportunities and challenges faced by White middle class women. My writing explores these nuances.


My writing is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. Feel free to use my graphics and to share my posts, but be sure to include a full credit to me and a link back to my site. Using any of my images, writing, videos or other work for a commercial purpose is not allowed without my express permission.


This is my personal blog; as such, my posts reflect my sociologically informed opinions. The contents of my blog do not in any way represent the organisational views of my previous or future employers, nor do they reflect upon any of the professional and research organisations to which I am affiliated. Comments about products, services and organisations as well as the links I share do not reflect commercial endorsement.

2 thoughts on “About Me

  1. HELLO, This is the first time I have seen your blog but am impressed. I am working with a group of Ashaninkas in Peru, centered in the Junin area, Satipo region, community of Cheni on Rio Tambo. I came across you by entering Ashaninka. I would like to establish communication with you. I am retired university professor of 35 years
    you will see my memoir published in 2010 on amzon.com


    • Hi Richard,

      Thank you very much for writing and for your kind words. I had a look at your book on Amazon, it looks fascinating. I’d love to hear more about your work in Rio Tambo. What a wonderful experience it must be to work amongst the Ashaninca. Please write me an email so we can talk more. I look forward to hearing from you. Best wishes,



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