As a man I demand performance from my car. So why shouldn’t I demand performance from my salad dressing? Introducing man dressings, from Wishbone. Real flavour for real guys like you and me. Try our newest flavour, “dad died but I didn’t cry in front of my wife winning her respect”.
Chainsaw Suit comic ‘Biceps of Flavour’ via Sociological Images.
Read Gwen Sharp’s analysis of the ridiculous marketing practice where products are rebranded as ‘masculine’ on Sociological Images.