[C]harlatans, bandits, pirates, racketeers, kidnappers & termites that would undermine with their greed one of the finest, noblest and truest movements and celebrations. – Anna Jarvis, founder of Mother’s Day.
Jarvis was apparently none too happy with the commercialisation of her holiday. Jarvis started the Mother’s Day movement in 1914 to commemorate her mother, who had previously established the Mother’s Friendship Day to promote peace during the American Civil War. Jarvis reportedly hated what became of Mother’s Day, especially buying over-priced cards.