Former BRW journalist, Ali Cromie, reflects on the end of publishing titan Business Review Weekly. While BRW will move into digital publishing, some of its better known features will migrate to the Financial Review.
This interview is fantastic. Cromie speaks passionately about the low points (“hi-jinx”) that BRW reporters faced as well as what it represented as a media institution of over three decades. She tells a detailed story of how she got under Rupert Murdoch’s skin. She also said she left journalism because she felt she could no longer protect her sources due to phone tapping.
Cromie argues that the BRW’s parent publisher Fairfax failed to have a cohesive strategic vision. It pulled apart BRW’s entrepreneurial section, it mixed in BRW stories into a broader pool of financial reporting, therefore hurting its niche readership.
Cromie argues that the BRW brand still has power, but it requires dedicated management. “The problem is not the platform. It’s the board.”