So one of the questions we need to reflect on as anthropologists interested in engaging the public is: Who is our audience, and how can we best reach them? Is blogging the key? If so, what platform, what format, what language do we use? …de Koning notes that it’s somewhat ironic that anthropology blogs largely focus on a Western audience and topics related to Western ideologies, when we’re the primary field that prides itself on a cross-cultural and often non-Western focus. I endorse his call to create “a more global and plural anthropological community” (2013:397). We need more anthropologists writing in a variety of languages about a variety of cultures and topics, specifically engaging the public in our attempts to explain the fascinating biocultural nature of humans around the world.
Kristina Killgrove reflects on the use of blogging and social media to extend public outreach amongst anthropologists. Read her whole post, it’s terrific and there are lessons for sociologists and other social scientists.