Corporatisation of Che Guevara’s Image

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This iconic image of Che Guevara is widely known in many parts of the world. I see it used a lot by sociology students who are eagerly exploring their sociological imaginations. As far as visual sociology goes, this image continues to inspire interest in Marxist sociology and it is used frequently in political protests, such as the Occupy movement. Stephen Colbert even dressed as Che in spoof as he set out to Occupy Occupy Wall Street. Che’s image has also been amalgamated with the unofficial face of the Occupy movement, Guy Fawkes (hero of V for Vendetta) and repacked as an Occupy t-shirt.

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