Do you see the purple booth in the far background? That marks the beginning of this line, for a free (seemingly empty) purple stocking by a chocolate company. I was also impressed at a similar booth where you could get “free” chocolate for liking a brand on Facebook or following them on Instagram. I heard the workers talking and they said they’d hit half a million likes with their promotion.
I’ve been thinking a bit about social marketing lately because I’ve being managing communications and media for research organisations and not for profits for many years now. In general, the social sciences don’t do marketing well and this is especially the case in my field of sociology. Continue reading Marketing Sociology