While people rush to defend Taylor Swift’s racist appropriation of Black female bodies in her latest video, Shake it Off, because it’s presented as “fun,” it’s worth remembering that “satire” is no excuse for whitewashing of racism. First, satire requires cultural context to be clever; it matters who is delivering the joke to whom, when, and for what purpose. Second, racism is not simply about interpersonal insults. Racism describes a system of domination where White people benefit directly and indirectly from the status quo.
Taylor Swift has positioned herself publicly as a feminist, though her enactment of these ideals was already not without problems. This video shows she has little understanding of the history of feminism and the cultural struggles faced by women of colour. Not coincidentally, White feminism is still largely resistant to racial issues. As sociologist Jessie Daniels notes, it matters that White women are at the centre of both pop culture and the feminist movement:
White feminism, without attention to racial justice, makes an easy partnership with White supremacy.
From Miley Cyrus to Iggy Azalea who profit from brandishing certain aspects of Black culture, to Lily Allen who similarly used Black women in a video to critique White women pop stars, Swift has added her name to an ever-growing list of rich White women in pop music who use the exploitation of women of colour to make “feminist” statements. This stands in contrast, but along a similar continuum, of White pop stars such as Gwen Stefani, Katy Perry, Avril Lavigne who commodify the culture and sexuality of “Asian” women. Asian femininity is sexy in a “cute,” clean and submissive way; while Black and Brown women’s sexuality is dangerous, dirty and untamed. Either way, White women’s cultural appropriation of minority cultures conforms to familiar tropes where White champions dominate the uncivilised Other.
The fact that White celebrities do not set out to be “intentionally racist” is beside the point. Racism does not require your intent, as racial bias often goes unexamined. In fact, the way Whiteness works is to place White people at the centre of culture so that they are protected from the everyday consequences of race relations. (And no, there is no such thing as reverse racism.) Not recognising how racism works, such as failing to understand how and why cultural appropriation and stereotypes are damaging, is an outcome of White privilege.