February 2014 – The Other Sociologist

Have you ever had a song playing in your mind that you just can’t tune out? The social science term for this is “involuntary musical imagery” (IMI) otherwise known as an “earworm.” In this post, I’ll discuss research about IMI, focusing on data from a study by Victoria Williamson and colleagues tracing the “earworm” phenomenon. I end by discussing some gaps in the research, and I reflect on my experiences with earworms.

Much of our thinking happens without our conscious attention. Involuntary thoughts are always running in the back of our brains. These unconscious thoughts happen spontaneously, but they reflect our prior experiences. So why do earworms exist? It turns out that they serve both a functional and a socio-psychological purpose.

Continue reading Earworms: How and Why Music Gets Stuck in Your Head

Visuals can shape world views – but not always for the better. Portuguese anthropologist João Figueiredo shared an example how an entrepreneur announced at a conference that Portugal is the centre of the Earth because of his country’s position on a map he presented. This idea is, of course, scientifically incorrect. Unfortunately, this did not stop this notion from being integrated into a Portuguese Government marketing campaign. Maps are factual, so they can’t be political, right? Not so. Maps are created by people and they carry the history of cultures and political ideologies. In this post, we’ll look at the culturally loaded notions of North and South on visual maps, and other representations of science in evolution and science presentations, that have strong cultural authority, even though they are incorrect.