Vaccination, effective self-isolation, and adequate socioeconomic support are key public health measures that are proven to reduce the impact of COVID-19. Vaccination is safe,1 and scientifically shown to reduce death, hospitalisation, and severe health issues arising from COVID-19. Vaccination is currently available to everyone in Australia aged over 16; from 13 September 2021, it will be extended to 12 to 15 year olds. I’m very lucky, and thankful, to be fully vaccinated. Vaccination itself was quick, easy, and painless. Health staff delivered excellent service. In particular, the clinicians who carried out the vaccine were compassionate, warm, patient, and good humoured. I urge everyone who is medically able to get vaccinated as soon as possible.
Vaccination efforts have been radically advanced in the state of New South Wales (NSW), due to the current Delta outbreak. As of today, 4 September 2021, vaccination doses have already reached 7.3 million in NSW alone.2 Mass vaccination sites are producing extraordinary results given current constraints, including a strict lockdown in Southwestern Sydney.3
Nevertheless, there is a pressing need to rapidly increase vaccination. To date,4 62.1% of people over 16 years have received one vaccine dose in Australia, and only 37.8% are fully vaccinated. Health inequities undermine vaccine efforts. I’ve previously detailed that policing patterns are unfairly targeting racial minorities in working class suburbs, illustrating how race and class impact the management of vaccination.5 As I show below, there has been a lack of vaccine supply and outreach to priority groups at high-risk of COVID-19, including Aboriginal and Torres Strait Islander communities, people living in aged care and disability group homes, and rural and remote regions.
Many countries are struggling to entice people to return for their second vaccination. For example, in early April 2021, five million Americans6 had not gotten their second dose. By early August Britain is lagging behind France on second doses.7
Systemic support could improve vaccination, especially through federal funding to support people who are unemployed or precariously employed, so they are not forced to keep struggling until they are fully vaccinated. Alongside institutional responses, small physical and behavioural tweaks could improve the public experience at mass vaccination sites.
Today, I present a visual ethnography of my experience at a mass vaccination site in Sydney, which took place from late-July to mid-August 2021. Ethnography is the study of people’s behaviour and organisations in their everyday setting. My analysis draws on two ethnographic methods: participant observation and visual sociology.
Participant observation involves watching people, objects, a physical environment, and texts in their natural setting (that is, outside of a lab).8(pp109-120) Researchers can assume various roles to carry out this analysis, from a complete participant who joins in, and records, all activities, to complete observer (someone who watches, but does not join).9 Since I reflect on my own vaccination here, I am closer to the complete participant end of the spectrum. I documented my impressions of the environment, and the procedures used to organise the public through their vaccination.
I also used visual sociology; a methodology for collecting visual data to analyse social phenomena.10 In this case, I took photos and short videos of my experience in line while I waited to be vaccinated, but I did not directly film other people or staff. I did not record audio, personal data, or any other material that would be identifying.
The aim of this visual ethnography is to provide behavioural insights on how the mass vaccination process might be improved. Behavioural insights is the application of social and behavioural sciences to improve delivery of policy, programs, and services. I discuss some of the behavioural barriers in the mass vaccination process, especially things that could potentially contribute to people delaying coming back for their second dose. I also discuss how improved behavioural cues and messages could enhance the vaccination experience.Continue reading How to Improve COVID-19 Mass Vaccination Experience