When Coke launched its obesity campaign in Australia, social scientists spoke out about the problems with the messaging and strategy. The company says they are helping to combat weight-related illness by releasing smaller cans and by selling its low calorie Coke varieties. Coke also says it is providing nutritional information on its vending machines and it has teamed up with a bicycle group to encourage exercise.
Today’s post discusses the problems with Coke’s social media marketing strategy to appear more socially conscious about public health. The issue is not about whether or not you or I drink cola occassionally; the issue is broader, about how companies blur the lines on health and junk food.
To date, Coke has tried, and failed, to improve their corporate responsibility. Coke invests a great deal of money in science as a means to address health concerns, however none of this marketing speaks to the social and health problems associated with sugary soft drinks. Addressing social science concerns would better serve Coke’s corporate change, if Coke is indeed committed to its campaign of healthy living.
Continue reading Corporate Responsibility in Health Campaigns
An article on how large corporations get away with labelling food as “natural” was passed onto me by one of my former clients (first published by 2DayFM, now taken down). It makes me think about the importance of the social science of food. It’s sociologically interesting that the article appears on the blog of a popular radio show in Australia, but the article is hardly scientific. Nevertheless, it does have very good links to follow up, and I’ll discuss these issues with respect to empirical research. The fact that the article appears on a radio station blog aimed at a mass commercial audience makes me reflect on my work as a research consultant.
On the one hand, the article represents how consumer awareness of food products has become a social movement. On the other hand, my prior life working with the public as a consultant to businesses has shown me how the public’s need for health and nutritional information is a confusing and fraught process for ordinary people. People who aren’t trained to read research critically pass on information and act on advice by non-experts with a popular following.
My post today explores each of the claims in this popular article. I use a sociology of food to place the “natural” food movement into socio-economic perspective. I end with a reflection of how I used the sociology of public health perspective to inform my work with clients in mass communication with large consumer audiences.
Continue reading Sociology of the Natural Food Industry
Racist policies are making remote Aboriginal communities sick. At least three communities in central Australia have levels of uranium in drinking water that exceed health guidelines, with dozens more not meeting good quality.
“It’s an international scandal that this is allowed to happen in a country like Australia — a rich country like Australia… If that was happening in Victoria, you’d have a hell of a row… Because they’re bush people and not a concern to politicians, they don’t worry about it.”
Continue reading Aboriginal Families Seek Action Over Uranium in Drinking Water
When I first arrived in Brisbane for a work trip, I was impressed to see braille on every major street sign. Sydney has many such signs; Melbourne and other cities have fewer or none.
On my second day in Brisbane, I came across an elderly woman who said the lift to cross this major bridge was broken and she was braving up the stairs to get to her bus stop. I asked if she wanted help but she said “I can do this. I’ll just go slow.” She said she couldn’t believe the lift had not been looked into. Many other people were struggling without the lift.
Brisbane is not alone here;
I travel a lot around Australia and few major cities are planned around accessibility, despite our diverse needs as a society, and in spite of the fact that our population is ageing rapidly. This is as much an issue of urban planning as it is about equity and social inclusion. A ripe area for applied sociology to make a useful contribution.
[Photo 1: street sign at night with braille reads “George Street to Brisbane Square. Photo 2: Aerial view of busy Brisbane road.]
The despicable practice of trophy hunting has unique social practices that sanitise the language and images of animals killed for sport.
Ulrich Seidl, the director of “Safari,” a film that documents trophy hunting, says the language used by trophy hunters:
“‘create[s] this certain emotional distance between the act of hunting and the animals.’ ‘Piece’ becomes a byword for animal; ‘sweat’ for blood. Blood, Seidl says, is of particular significance: ‘They remove the blood from the photos so no one can see … It’s an indication for me that blood is very much a taboo in our society.'”
This is not the best way to deal with an ageing population. Barcodes and similar types of identification have been exploited throughout history.
“A company in Iruma, north of Tokyo, developed tiny nail stickers, each of which carries a unique identity number to help concerned families find missing loved ones, according to the city’s social welfare office.”
Source. My analysis of ageing population policies in Japan, Sweden and Australia, on Social Science Insights.
By 2013, Vietnam had halved malnutrition by investing in small scale (family) farming in just 12 years. Can the same happen in other nations? The United Nations believes so. What are some of the sociological considerations to boost the success of small scale farming? While this agricultural enterprise may be able to help families reduce hunger, it may not necessarily help households rise above the poverty line, unless social issues such as gender inequality are also addressed.
One of the themes of my visual sociology is the representation of science. Conservation is as much about social practices as it is about earth science, biology and other natural sciences. Today’s post is about the sociology of the National Arboretum, which sits on Ngunawal country. Ngunawal people are the traditional custodians of this part of Acton, west of the city in Canberra. Less than a seven minute drive central business district, this is one of the world’s largest arboretums for rare and endangered trees. I am no arborist. I cannot even claim to be a fan of gardening. I was interested in the Arboretum first in an attempt to capture a visual sociology of Canberra, and second to see how people interact with this place as a science centre. The focus of my post today is on the social dynamics of the Arboretum, especially on community aspects of conservation and the trees that drew the greatest interest amongst the crowds I saw: the Bonsai and Penjing Collection .
Continue reading Sociology of the National Arboretum
Genetically modified foods are one the most misunderstood scientific processes of our day. The world’s leading research organisations have shown that there is no scientific basis for the moral panic over GMOs. Billions of people eat foods that have been enhanced or otherwise modified every day – without problems or objections, mostly because people are unaware of what GMOs are and how the science works. From the humble carrot to new developments like Golden Rice, designed to address vitamin and food shortages, GMOs have long been a part of our food supply. Continue reading Nobel Laureates’ Letter Supporting Precision Agriculture
The state of Victoria in Australia is facing a measles outbreak due to parents in relatively progressive suburbs choosing not to vaccinate their children. The anti-vaccination movement has its roots in Western societies in the myth that vaccines cause autism. The science demonstrating that there is no link between autism and vaccines is peer-reviewed and well-established. The original paper that made the assertion that such a link existed was retracted by the original publisher, The Lancet, due to fraud by Andrew Wakefield and his team.
Given that the myths of vaccines have been thoroughly debunked, what is behind the anti-vaxxer movement? I start by discussing the scientific evidence about the fraud that inspired the anti-vaxxer movement before providing a broad sketch of the public who don’t believe in vaccination.
Continue reading Sociology of the Anti-Vaccination Movement