Heterosexism is the presumption that being heterosexual is natural and normal. Women are also presumed to be passive in their sexuality, while men are active. Here are two examples I saw in one day, while on fieldwork.

The handwritten sign outside this shop says: “Your husband just rang and said you can buy whatever you like.” On the one hand, this demonstrates that women are controlled by men (husbands give women permission to spend money). This is sexist and reinforces men as “breadwinners” whom women rely on. This does not reflect Australian couples and families, which have a high proportion of women contributing directly to household income through paid work, and through unpaid domestic labour.
On the other hand, while gender isn’t mentioned (maybe anyone can be a husband in this meaning), husbands dictate “your” autonomy. Hetetosexism is an exclusionary and dangerous way to view the world, by erasing, questioning or punishing LGBTQIA people, and by normalising men’s dominance over other groups.
Below is another example, from an otherwise lovely restaurant. The menu is heterosexist – meaning it presumes everyone is heterosexual. The text reads: “Banquet menu. A royal treat for a King and his Queen.”
First, it presumes that people in couples will dine with the opposite gender. Second, women are subordinate to men (the Queen belongs to the King).

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