This is the second of a two-part interview with me on Mendeley on 17 May 2017. The following is an excerpt on the positives of working as a research consultant on equity and diversity workplace issues, and the benefits of research to other industries.
We began by asking her: What were the steps involved in transitioning from academic research to being a business owner?
I approached setting up my own business as I would any other activity: I researched it. I read a lot of literature provided by government groups and the business sector. Having done so, I felt I could be a successful consultant.
However, I recognised the gaps in my knowledge about the business side of things, for example, financial obligations and how to market myself to the business sector. To address these issues, I took a training course. I recommend this to anyone who wants to set up a consultancy: get expert support in setting up your business.
In terms of transitioning the research: it took a lot of investment of time, resources and reskilling myself. I learned market research skills, and how to use social media effectively. This was a big leap: researchers are used to simply putting out product, like a journal article, as a deliverable. But when you’re working with business, it’s your advice that’s the end product, and there are many manifestations of that advice. Continue reading Interview: Sociologist at Work