I present a visual ethnography of a mass vaccination site in Sydney, which took place from late-July to mid-August 2021. Ethnography is the study of people’s behaviour and organisations in their everyday setting. The aim of this analysis is to provide behavioural insights on how the mass vaccination process might be improved. Behavioural insights is the application of social and behavioural sciences to improve delivery of policy, programs, and services. I discuss some of the behavioural barriers in the mass vaccination process, especially things that could potentially contribute to people delaying coming back for their second dose. I also discuss how improved behavioural cues and messages could enhance the vaccination experience.
Continue reading How to Improve COVID-19 Mass Vaccination ExperienceHow to Improve COVID-19 Mass Vaccination Experience