class – The Other Sociologist

Artificial Intelligence at Work

Posted on Wednesday, 3 September, 2025Tuesday, 23 September, 2025 by Dr Zuleyka Zevallos

A woman of colour sits in a darkened computer lab, working on her laptop

Despite dire predictions, researchers forecast that few industries will lose a substantial number of jobs due to artificial intelligence (AI). Instead, AI is more likely to alter the way humans work. The AI industry may also create new roles, but this may amplify inequality. In this third post in my Sociology of AI series, I explore the perceived impact of AI on jobs, and the stratification that may follow increased automation of the labour market. I analyse evolving policy directions, including a new report by Jobs and Skills Australia, on AI-related job losses. I then review sociological understandings of AI and work, and recent examples of job redundancies. I analyse a much-publicised study by Microsoft, which claims AI can replace 40 professions, including translators, historians, artists, and customer service workers. This case study shows that AI companies distort evidence to overstate the functions, utility, and accuracy of AI technology. I argue that AI discourse hinges on eliminating competition from human professionals. Sociology uncovers the ways in which scientific models and customer data are used to make unethical and spurious claims.

Artificial Intelligence and the Economy

Posted on Saturday, 16 August, 2025Tuesday, 23 September, 2025 by Dr Zuleyka Zevallos

Drawing of a group of women working on laptops in an open plan office

In this second post in my Sociology of AI series, I show that AI companies position automation as being superior to human labour. I review the Australian Government’s recent announcement that is considering changing the law to allow AI to mine copyrighted works. I will show that the economic model used to justify this decision lacks robust testing. I analyse the ways in which AI discourse is ‘manufacturing consent’ to control the labour market. I argue that AI discourse establishes economic power by marketing technological supremacy, using science selectively, eliminating competition, and suppressing issues that undermine AI domination.

Interview: Making New Worlds

Posted on Saturday, 17 March, 2018Thursday, 5 September, 2024 by Dr Zuleyka Zevallos

Close up of astronaut's reflection on their helmet, as they work in space

I’m featured in the first episode of Making New Worlds, a podcast inviting experts from different fields to discuss the ethics of colonising other planets.

The issue we discuss is not about scientific space exploration (collecting data about other planets), but whether it is ethical for humans to settle in Mars or other planets. My responses represent sociological considerations about the inequality that is inherent in colonialism. The quotes below are excerpts from me; listen to the entire podcast in the link.

Continue reading Interview: Making New Worlds

Japan’s Disposable Workforce: Alienation, Suicide and Social Responsibility

Posted on Saturday, 22 December, 2012Tuesday, 23 April, 2019 by Dr Zuleyka Zevallos

By Zuleyka Zevallos

Shiho Fukada’s Pulitzer Centre project on Japan’s “disposable workers” focuses on people who are precariously employed in casual and “dead end” jobs. They are underpaid, working long hours but without any of the benefits or sense of stability of full time employment. This affects people who are homeless as well as white collar workers who are driven to suicide due to mental and physical exhaustion. I see that Fukada’s photo essay offers an insightful visual critique of economic progress and the rapid increase of an “underclass” in one of the world’s most advanced societies. I argue that Fukada’s work might be understood through the sociological concept of anomie, a term that describes the social alienation that follows a society’s shift in morals and values. In this case, I explore how a cultural change in attitude means that workers are less valued in Japan, leading to socio-economic and mental health problems. I draw a comparison between the Japanese and the Australian workforce. I conclude by showing how sociologists seek to help governments, employers, developers and community organisations work together to better support a sustainable and ethical economic future.