This the story of how sociology can improve public science. I discuss the social science research explaining why some sections of the general public resist research evidence. As some of you know, I’m one of around 20 Moderators who run Science on Google+. Our Community is managed by practising scientists and our membership includes researchers as well as members of the public who are interested in science. I run the Social Science stream (along with Chris Robinson who created the Community). Our Community aims to improve the quality of science posts and public outreach, by connecting the public to real scientists. This week, we celebrated the fact that our Community has grown to 200,000 members. The Community receives numerous posts each day. We want to move discussion away from people sharing their personal opinions on “fluff” science pieces that often end up distorted in the news, and instead we’d like to focus on the relevance, validity and reliability of peer reviewed science. Invariably, we get people coming to the Community specifically looking to argue about how all science is wrong (usually with regards to social science), corrupt (often regarding life sciences), or “just a theory” (creationist arguments against the physical sciences).
These critics do not focus on the scientific content of a study. They focus on moral and cultural arguments, which to them are scientific. For example, when discussing research on gender inequality in science, there’s a variation of: “In my engineering class there’s only two women. I think that most women just aren’t interested in science. That’s not sexism to point out the truth.” (Yes, it is sexist.) When discussing research on climate change: “There’s inconclusive evidence on this!” (No, the evidence is compelling.)
Most of these people do not use credible scientific research to back up their claims, but they evoke some general statistics (“everyone knows…” and “countless studies show”).We ask for links to peer reviewed science, which never come. Sometimes they post links to conspiracy videos that have no scholarly merit. Despite their lack of evidence, these people are thoroughly convinced that they are scientists or that they are very well informed on a topic. They cite ideas of science from popular culture (“science is about questioning everything!”). Otherwise they draw on something they heard in the news or they revert to personal anecdotes and subjective observations.
These critics are the exception, as most of our Community members are genuinely curious in science and learning. The problem is that these anti-scientist “scientists” take up a lot of time and they derail discussions. So what motives them?
One of our colleagues and a Curator for the excellent Science Sunday, wrote a fantastic post about how social psychology concepts might explain why people refuse to engage with scientific evidence. Chad invited me to comment on his post, and this has led me to crystallise thoughts that I’ve had circling my head since I started blogging seven years a go. Other than a sheer love of the social sciences, why bother with public science? Who is our audience? Does it “work” and how do we measure its success? How can we improve it?
My post will discuss the sociology of beliefs, values and attitudes to describe the cultural, institutional and historical ways in which the public has engaged with science. I present two case studies of “hot topics” that usually draw anti-science comments to our Community regarding gender inequality and genetically modified foods. I show how cultural beliefs about trust and risk influence the extent to which people accept scientific evidence. I go on to discuss how sociology can help improve public science outreach.
Continue reading The Sociology of Why People Don’t Believe Science