I’ve been wanting to tell you this for awhile – I don’t post on my Other Sociologist Facebook page as often as I used to because Facebook is a racqueteering platform. Research has shown that since 2014, pages have lost at least 60% of ‘organic reach’ (that is, individual followers seeing page posts without promotions paid by brand pages). Some market research has determined that for most pages, only 6% of followers see their content, while other analysis shows it’s closer to 2%. My discussion is not new; social media analysts have been attuned to these patterns for the past decade. While the issues I discuss apply to many different companies and brand pages, I’m focusing on the impact that the Facebook model has on not-for-profit pages, specifically those like mine, which aim to educate the public for free.Continue reading How Facebook Squashes Not-For-Profit Pages
I’ve been busy the past few months consolidating all of my writing onto my blog. It’s been a humongous undertaking, but the task was designed to help me save my work in future. My blog has proven to be the most reliable way to preserve my content. The consolidation project began because, late last year, Google+ announced it was shutting down in April 2019. Long-time readers would know that, outside of this research blog, much of my public scholarship emerged from Google+. From my involvement in a community run by multidisciplinary scientists, Science on Google+, to my co-management of STEM Women (a community and website supporting the careers of women in Science, Technology, Engineering and Mathematics), as well as my own sociology posts, much of my public sociology and outreach happened thanks to Google+.
Google+ held over 3,000 (!) of my public posts on my personal profile, let alone hundreds of private community and interpersonal messages. Importing my content to my blog was the easy part – editing has been a massive effort.
Google+ is much like other microblogging sites like Facebook or Twitter, where you can make original posts, or simply share things you find interesting. In the early days, I reshared a lot of content, which I now only privately consume. For example, I read and commented on a lot of news, but nowadays, I mostly publicly discuss specific issues tied to my professional life, rather than comment on everything that captivates my attention. It was a massive task to re-read every G+ post and decide their past and future value. It was also a kick to see how my sociological social media ‘voice’ has changed over the past few years. You can see a little of that on my blog; I rarely nowadays post just for fun, but I did this in the early days.
Having already faced the shut-down of Vine and Storify, I couldn’t go through the potential loss of my content all over again. After I finished importing not just my personal posts, but another three G+ pages I managed, I started to import, and curate, my Tumblr. This was yet another 3,000 public posts and a few hundred drafts to organise. Phew! The process was both fun and it also brought dejection along the way. Continue reading Blogging Stocktake
This past week, Australia celebrated NAIDOC Week (8-15 July), a time to recognise the leadership, culture and achievements of Aboriginal and Torres Strait Islander people. Originally standing for National Aborigines and Islanders Day Observance Committee, NAIDOC Week has historically reflected the ongoing resistance to genocide, assimilation and land dispossession, famously culminating in the annual Day of Mourning in 1938 (a protest against Australia Day on 26 January). The NAIDOC committee emerged in 1956, and has in recent decades coordinated local and national events and awards to promote Indigenous excellence. This year’s theme is Because of Her We Can, promoting the multiple leadership roles of Indigenous women for their families and communities, as they push for social justice and human rights at the local community and national levels.
I share with you two events I attended that highlight the role of Aboriginal and Torres Strait Islander women in academia, journalism, business, law and social policy. Continue reading Indigenous Women’s Leadership
There have been an increased number of public attacks on underrepresented academics for their education and activism on social media. The term “activist academic” describes the longstanding tradition across nations where intellectuals engage in conscious protest in support of social justice and dissent against the status quo. Activism by academics asserts that the university has a social function beyond the provision of education and scholarly critique. Activist academics see that their role serves a social purpose to provide independent social criticism through volunteering, program interventions, public engagement outside academia, protests, and beyond. In some circles, the profile of activist academics has declined, particularly amongst White academics from majority groups. This led to the misperception that recent international protests by scientists were novel. This is misguided, as minority academics are often inextricably activist in their pedagogy, not-for-profit service work, and activities.
Sociology is centrally concerned with activism, especially in applied contexts. Our social justice focus is misconceived as bias or as an attack to those not used to having history, culture and politics viewed through a critical lens. Sociology is centrally concerned with social transformation. We do not merely observe the world; we aim to challenge existing power structures and to reduce inequity. Having said that, women academics in general are penalised for their work, and the outcomes are even worse for minority sociologists as they seek senior roles. The stakes for minority activist academics is therefore higher, as I will show below.
This is the story of my blog, and why blogging became a strategy to make sense of my career and my life as an Other – a woman of colour, the “non-academic” sociologist.
I started my blog in September 2011. This inauspicious date is not coincidentally aligned with the 10 year anniversary of the September 2001 attacks in the USA. Back in 2001, I was just beginning my PhD and had been trying to recruit Turkish-Australian women for my dissertation, with little success. I wanted to extend my Honours thesis, which focused on heterosexual Latin American women in Australia. A small aspect of that study had lingered, with respect to otherness: the Latin women, who had experienced much racism, expressed high support for multiculturalism. They had many friends from various backgrounds, and some had boyfriends of diverse origins (though Latin American men were a preference). One group they would not date was Muslim men, and many referenced Turkish men specifically due to negative gender stereotypes surrounding Turkish men in the Western suburbs of Melbourne, where most of the women lived.
Given the Latin women’s experiences of racism by Anglo-Australians, this intrigued me, as it suggested what I came to term as hierarchies of otherness.
Sociology & Social Media
Sociologists can guide not just the research, policy and critique of social media, but we can also guide the education to enhance how people interact with new technologies. Brian Solis writes:
“Younger generations are already communicating with each other though social networks and social tools, and once properly guided, have an advantage for joining more strategic conversations online. However, hope is not lost for the rest of us. We just have extra work to do in order to catch up.”
Read more on my blog: http://buff.ly/1s5vHEA #socialscience #sociology #socialmedia
In September 2013, Popular Science announced that they were closing down their comments section. This has lead to many public debates, including discussions on Science on Google+, a large community that I help manage. I wrote the following post in response to our community discussions at the time. I discuss the role of public science moderation in context of one scientific study that Popular Science used to support its decision to close their comments section. The research shows that people who think they know about science are easily swayed by negative internet discussions, but these people more likely to be poorly informed about science in the first place. For this reason, popular science publications and scientists need to step up their public engagement, not shy away from it due to the so-called “nasty effect” of negative comments made through social media. I also reflect on my own moderation experiences with the hopes of encouraging sociologists and other scientists to contribute to public science education and engagement.
A new, already highly controversial, article by Professor of Chemistry, Neil Hall, proposes a “satiric” measure that maps the popularity of scientists on Twitter versus their impact factor (the number of publications in prestigious academic journals). He calls this the “K-Index,” named after a woman celebrity, Kim Kardashian. Why Kardashian? This index is meant to show that social media is as shallow as Hall deems this woman celebrity. Published in the renowned peer-reviewed journal Genome Biology, and unsurprisingly given his premise, Hall finds that scientists with a high impact factor score have a low value on the K-Index. This is mean to be a good thing, according to Hall, who sees scientific communication as being too important to be left to social media.
My post is inspired by Dr Buddhini Samarasinge who critiqued Hall’s conclusions. She discusses how and why scientists use social media, as well as age dynamics. Scientists who have a high publication record have had longer careers, established under a different, and better funded system. They have published more by virtue of the longevity of their careers and the opportunities that come with tenure (long-term and secure academic employment). They are often older and, as I will show, more reticent to use social media. The fact that they have a low K-factor should be a surprise to no one. Early career academics are more likely to be using social media because it is part of their everyday lives. They do not neglect publishing in peer reviewed journals; they do both, but, being more likely to still be studying, or being employed in the early stages, they will not have racked up as many publications. Buddhini argues that scientific publishing and social media do not have to be discreet activities. One does not invalidate the other. Instead they are complimentary to the public communication of science.
It is clear that Hall’s K-Index attempts to demean the outreach work of scientists by pitting academic publishing against social media. I want to focus on the hidden narrative of gender and science morality in Hall’s article.
The Wikipedia page for #YesAllWomen, a record of an anti-sexism online protest movement, is being edited to make it “less misandrist.” This Wiki page documents the Twitter hashtag that is being used internationally by women to share their experiences of sexual harassment, abuse and discrimination following the Isla Vista mass shooting in America. Some men are using this tag to listen and support women, but predictably, others are abusing it to hurt women and argue that the hashtag is “sexist against men.” The Wiki edits matter because Wikipedia has a massive problem with sexism. These edits reflect the very issues of gender violence, intimidation and power that the #YesAllWomen hashtag is trying to address. Continue reading Sexism on Wikipedia: Why the #YesAllWomen Edits Matter
So one of the questions we need to reflect on as anthropologists interested in engaging the public is: Who is our audience, and how can we best reach them? Is blogging the key? If so, what platform, what format, what language do we use? …de Koning notes that it’s somewhat ironic that anthropology blogs largely focus on a Western audience and topics related to Western ideologies, when we’re the primary field that prides itself on a cross-cultural and often non-Western focus. I endorse his call to create “a more global and plural anthropological community” (2013:397). We need more anthropologists writing in a variety of languages about a variety of cultures and topics, specifically engaging the public in our attempts to explain the fascinating biocultural nature of humans around the world.