Sociology for What, Who, Where and How? Situating Applied Sociology in Action

Posted on by Dr Zuleyka Zevallos
Photo by mapgirl271 via Flickr. Text: The Other Sociologist

By Zuleyka Zevallos

The discipline of sociology has grappled with several overlapping issues regarding the purpose and utility of our profession beyond its intellectual pursuit. Debates about the social impact of sociology have been historically centred on three questions relevant to applied sociology – which I define here as sociology conducted outside universities for particular clients. These questions are: sociology for what?; sociology for whom?; and sociology for where? In today’s post, I will discuss the who, what and where of sociology, before introducing a fourth question that is so taken-for-granted we don’t spend much time talking about it in any concrete way. That is: how do we actually do sociology outside traditional academic research? We assume sociologists can go out into the world and apply their training to different problems. But what kind of problems do we work on and how do we actually carry out the work in different places? I argue  that applied sociology is set up as the “other” of academic sociology because of the context in which we practice our craft. This stops sociologists from engaging with one another effectively, and hinders the transformational work we do separately with our respective audiences.

I seek to build upon the framework discussed in this post for a series exploring the practicalities of doing sociology outside academia. I hope that the ideas explored here and in future posts can open up dialogue about how to better address collaboration  between academic and applied sociologists.

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Google’s Glass Ceiling: A Case Study of Why Organisations Lose Innovative Women

Posted on by Dr Zuleyka Zevallos

Google's Glass CeilingBy Zuleyka Zevallos

Last month, The New York Times gave a disheartening insight into Google’s Executive hiring practices. Google is predominantly staffed with young men,* and they have trouble hiring and retaining women. Google turned to its “famous algorithms” to work out why this was the case, developing spreadsheets to help address the matter. In Google Executive land, it seems, engineers and computer scientists are characterised as “guys” who are proactive in advancing their careers, while women are seen as failed “business” people who don’t ask for promotions. Google has taken some measures to address their hiring practices, but its Executives seem to accept that their gender imbalance (30% women to 70% men) is unlikely to change much. While I focus on Google as a case study, my analysis deconstructs the flaws in the gender logic that large companies have about workplace inequality. Studies find that it is not the fact that women do not ask for promotions that impede their career progression; nor is it simply the decision to exit the workplace to have children. Instead, empirical data show that when employers are faced with equally qualified and experienced candidates who put in the same amount of work and who have the same outcomes, they are more likely to hire, promote and remunerate men over women. I argue that there is a resistance in workplaces to understand how their organisational practices are structured in ways that impede women from thriving professionally.

Gender imbalance and inequality are not inevitable. These are the outcome of daily interactions, organisational practices, policies, and unexamined norms and values. Sociology can help workplaces address gender inequalities by taking an organisational approach to gender. Such a framework makes gender biases visible and involves everyone in addressing inequality – not just women, but people of all genders, as well as the Executives who hold ultimate power in organisational change. Continue reading Google’s Glass Ceiling: A Case Study of Why Organisations Lose Innovative Women

The “Cult of the Clitoris”: Policing Women’s Sexuality in England During WWI

Posted on by Dr Zuleyka Zevallos

By Zuleyka Zevallos

Cult of the ClitorisThis story is engrossing: Maud Allan was a Canada-born dancer who found fame in Germany in the early 1900s. She performed in the Oscar Wilde play, Vision of Salome, famous for “the dance of the seven veils.” When Allan was in her 20s, her brother was executed for killing two girls. She changed her name to escape this notoriety but later found herself the subject of infamy, drawn into a litigation case defending her name against charges of “sexual perversion.” Allan’s artistic sensuality and the fact that she was a lesbian were weaved into a conspiracy plot involving the highest office of British parliament. The Daily Mail recently reported on Allan’s life as a new play is being produced in San Francisco which is based on this salacious court case.

Allan’s story makes an excellent historical case study of the criminalisation of femininity and homosexuality in Britain at the end of World War I. I discuss the contradictory meanings of Allan’s dancing and her embodiment of the character Salome, a figure that has come to represent the dangerous qualities of female heterosexuality. The cultural significance of Allan’s dancing and her court case takes on multiple meanings in light of Allan’s reality as a lesbian woman in the 1920s.

I use Allan’s story to examine the history of the clitoris and its cultural mystique in relation to cis-women’s* bodily experiences of pleasure in connection to dancing and sex. Continue reading The “Cult of the Clitoris”: Policing Women’s Sexuality in England During WWI

Ashaninca Hallucinations: Challenging Western Concepts of Medicinal Knowledge

Posted on by Dr Zuleyka Zevallos

By Zuleyka Zevallos

Last year, I read about anthropologist Jeremy Narby’s participant observation field research with the Ashaninca, an indigenous group living in the Peruvian Amazon. His research is detailed in the book, The Cosmic Serpent: DNA and the Origins of Knowledge, as well as the follow up,  Intelligence in Nature. I’ve thought a lot about this research since. Narby’s research focuses on the way Western science constructs medical knowledge in ways that do not accommodate mystical experiences from Other cultures. Western medicine has come to adopt the Ashaninca’s knowledge of rare plants, as they have been proven to positively affect health. Nevertheless, Western scientists refuse to take into consideration how the Ashaninca gain this knowledge because it is derived through drug-induced hallucinations. This is in spite of the fact that these hallucinations come from the same plant ecosystem that Western science  is eager to plunder. How do we reconcile this knowledge divide? Narby argues that the Ashaninca’s understanding of plants and ‘alternative medicine’ must be understood in concert with their pathways to this knowledge. This includes the hallucinations which are used to commune with nature.

Ashaninca Hallucinations

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Noble Savages and Magical Pixie Conquests: Colonial Fantasies in Film

Posted on by Dr Zuleyka Zevallos
Via Wiki: Detail from Benjamin West’s The Death of General Wolfe (1771). This painting is an example of an idealised vision of the “noble savage” in North American art.

By Zuleyka Zevallos

I wanted to do a follow up on my post from a couple of months a go, on Hollywood racism. I analysed George Lucas’ claim that big Hollywood studios were reticent to back his film Red Tails because there were no white leading actors in the script. I used the idea of the Magical Negro Trope to explain how mainstream Hollywood films stereotype African-Americans as either thugs or benevolent, self-sacrificing figures who exist only to teach the white character a life-affirming lesson. I showed that this trope extends to other minorities who are people of colour, through the Noble Savage Trope. Today I want to focus on the sexualisation of Noble Savage trope. The Noble Savage is a term describing the over-simplified stereotype of Indigenous people on film. I will focus on gender and sexuality issues in big-budget Hollywood films depicting Indigenous and minority cultures during early colonial and “frontier” times.

Today I will draw a comparison between Avatar and other Hollywood films that depict Indigenous and minority women as savage conquests. Women in general are rarely cast in complex roles in big-budget Hollywood releases. They are usually romantic or sexual diversions to help portray the male lead in a sympathetic light. Minority women are even more simplified, especially in stories involving Indigenous cultures. Indigenous and women of colour exist largely as Magical Pixie Conquests:  they are painted as feisty, though ultimately submissive, pawns that help white male characters to dominate the “native tribe”. The fictionalised version of the “Pocahontas” story epitomises how Hollywood both fetishes Indigenous cultures and perpetuates patronising postcolonial fantasies.

Noble savages and magical pixie conquests

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Hollywood Racism: The Magical Negro Trope

Posted on by Dr Zuleyka Zevallos

By Zuleyka Zevallos

Adam Serwer reports in Mother Jones that George Lucas’ latest film, Red Tails had trouble getting made, partly because the “studios weren’t willing to finance a film without a white protagonist as an anchor”.  Lucas’ claim can be put into wider historical context by examining the entrenched racist practices of big Hollywood studios. In particular, the idea of the “magical negro trope” puts things into perspective. This term refers to the way valiant Black characters in movies exist only as a narrative device to teach the white protagonist how to be a better person. This post explores variations of the “magical negro” and the gendered dimensions of these characters.

Hollywood Racism: The Magical Negro Trope
Hollywood Racism: The Magical Negro Trope

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Samoa Loses a Day: Sociology of Time

Posted on by Dr Zuleyka Zevallos
Samoa (Credit: sarah|rose, Flickr. CC)

The island nation of Samoa wants to improve its trade relations with Australia, New Zealand and China. As such, it is getting set to lose a day in order to align its time zone with its trade partners. Tomorrow, on what should have been Friday the 30th of December in Samoa, time on this island will jump ahead to Saturday the 31st of December.

I want to explore this shift in time in Samoa through the broader lens of the sociology of time. The theory of social construction states that the things that we take for granted as ordinary, mundane or commonsense are actually social ideas shaped by culture. The idea of temporal time is measured through our watches, calendars and other scientific instruments and technologies. As such, the passing of time is perceived as an unremarkable fact of life. The social meaning of time in different cultures varies. The idea of time as a fixed entity is actually a social illusion. I will show how history, social forces and life situations shape our ideas about time. I include a case study of ‘island time’ to show the variability of how time is understood and valued in island nations such as Samoa and Gabriola Island in British Columbia, Canada. I use the impending time change in Samoa to introduce the idea of ‘social time’, which is a useful way to understand how people in different cultures organise and think about time.

Continue reading Samoa Loses a Day: Sociology of Time

The Wrap Up: Media Coverage of the 10th Anniversary of the September 11 Attacks

Posted on by Dr Zuleyka Zevallos
Image Credit: 9/11Memorial.org

This is the third and final post in a series covering the lead up to the 10th anniversary of the September 11 attacks. This one focuses on news coverage; technology and social media issues; and media discourses about the so-called ‘Decade 9/11’ and ‘Gen 9/11’.

Continue reading The Wrap Up: Media Coverage of the 10th Anniversary of the September 11 Attacks

Impact of the September 11 Attacks on Australian-Muslims

Posted on by Dr Zuleyka Zevallos
Image credit: Sailor Coruscant 2010 Im not even sure Flickr

This is the second post in a three-part series reviewing the media and research released in commemoration of the 10-year September 11 Anniversary. Without doubt, the ongoing trauma and health issues faced by the survivors of the September 11 attacks have high ongoing social costs for American society. This article focuses on the impact that the September 11 attacks had on the lives of Australian-Muslims. I was inspired by a SBS Radio vox pop with Muslim and Sikh Australians, which I will go on to analyse.[i] The people interviewed talked about how they managed the increased racism and stigma they have faced since 2001. Ten years after the attacks, studies show that a high proportion of Australians perceive Muslims as ‘outsiders’ who do not fit in with Australian society.[ii] My analysis shows that living with racism requires a lot of ‘emotion work’, particularly because Muslims mostly deal with racist encounters on a one-on-one basis.

Continue reading Impact of the September 11 Attacks on Australian-Muslims

Public Health Impact of the September 11 Attacks

Posted on by Dr Zuleyka Zevallos

Public Health Impact of the September 11 AttacksThis is Part One of a three-part series summarising some of the public discussions about the September 11 Anniversary. This one focuses on renowned scientific journal, The Lancet, which recently published a special edition on the ongoing health problems arising from the suicide attack in the USA and from the consequent ongoing War in Iraq.

The Lancet reports that in addition to the 3,000 people who died in the September 11 attacks in 2001, there has been a reverberating impact on the physical, mental and public health of over 200,000 Americans.1  I review papers on the health outcomes on the victims and the rescue crews who worked on the World Trade Centre site. I also discuss findings on the 43,000 suicide attack civilian casualties resulting from the Iraq war and a further 200 coalition soldiers. Finally, I include a brief review of the public health preparedness in the USA. Though this has drastically improved since the September 11 attacks, the ongoing economic crisis remains a challenge.

Continue reading Public Health Impact of the September 11 Attacks