Many people understand that celebrities are not health experts, yet the media persist on giving them a public forum to share their health and lifestyle advice. Journalists insist on printing celebrity musings without critical insight. This is dangerous. We see this in the anti-vaccine movement, but it’s pervasive in other ways. Over the next couple of days I’ll present a couple of case studies focusing on why it’s especially damaging to present celebrity ideas about women’s health without consideration to the social impact.
First up, I show the problems of presenting scientifically invalid ideas about vaginal health. A popular young American actress, Shailene Woodley, has reportedly suggested that genital yeast infection and other genital conditions can be cured by exposing vaginas to sunlight. She says she read this advice in an article by “an herbalist.” The media has repeated this advice and even recommended it with relish.
Young women who have limited access to sexual health education and who may not understand their bodies do not need to be exposed to pseudoscience. The individual musings of celebrities can be ignored at the individual level. At the social level, however, the media have cultural authority and a responsibility to inform readers about health issues. This is done by drawing on expert advice, not egging on damaging celebrity endorsements.